Mobile Advertising UX Design Framework based on Users’ Cognitive Experience
نویسندگان
چکیده
منابع مشابه
An agent based framework for mobile users
User mobility together with an easy access to distributed resources is one of the greatest challenge to be faced in the future years. At the same time, agent technology is seen as a very promising approach to deal with distributed computing and user mobility. In this paper an agent-based strategy for support of mobile users is presented. It is based on a mobile agent platform developed at the U...
متن کاملWhat is User Experience Really: towards a UX Conceptual Framework
For more then a decade the term User Experience (UX) has been highly debated and defined in many ways. However, often UX remains as a vague concept and it may be hard to understand the very nature of it. In this paper we aimed at providing a better understanding of this concept. We explored the multi-faceted UX literature, reviewing the current state-ofthe-art knowledge and emphasizing the mult...
متن کاملTrajectory-based Mobile Advertising
Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this study, we propose a new mobile advertising strategy that leverages full information on consumers’ offline movement trajectories from different mobility dimensions. To analyze the effectiveness of this new...
متن کاملAttitudes toward mobile advertising among users versus non-users of the mobile Internet
Department of Business Administration, Facultad de Ciencias Económicas y Empresariales, Universidad de Burgos, Plaza Infanta Elena s/n, 09001 Burgos, Spain Department of Economy and Enterprise, Facultad de Ciencias Empresariales, Universidad de La Rioja, Ed. Quintiliano, c/La Cigüeña 60, 26004 Logroño, Spain Department of Business Administration, Facultad de Ciencias Jurídicas y Sociales, Unive...
متن کاملMechanism Design for Mobile Geo-Location Advertising
Mobile geo–location advertising, where mobile ads are targeted based on a user’s location, has been identified as a key growth factor for the mobile market. As with online advertising, a crucial ingredient for their success is the development of effective economic mechanisms. An important difference is that mobile ads are shown sequentially over time and information about the user can be learne...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Archives of Design Research
سال: 2020
ISSN: 1226-8046,2288-2987
DOI: 10.15187/adr.2020.08.33.3.137